
Sonia Ceballos
Co-Founder & Managing SociaTransformation, portfolio and value management.
Strategy + Transformation Consultancy
We help organizations plan their digital transformation and make it happen, with very practical advice and no ties to any vendor.


Our founders have led transformation at
Our story
A Belizean company founded by women who believe that digital transformation, strategically applied, is key to business growth and efficiency.

Transformation, portfolio and value management.

CEO of Techy We. Software, agile and technology teams.
We partner with a diverse network of technological innovators to deliver results for our clients.
Who we are
A transformation company founded by global thinkers and technology experts, working with a network of strategists and specialists worldwide.
We know the what and the how, and we share it with your team.
Not bound to vendors or technologies. No hidden agendas, only value.
Ultimate commitment. We stay with you through the whole transformation.
Strategy + Transformation Consultancy
We transform outdated processes into streamlined, automated workflows, unlocking operational efficiency and cost savings.
We assess your current "as-is" state, then design the future "to-be" state, aligning technology with your business objectives.
We digitize your processes, automate manual tasks and use data-driven insights to improve operations and customer experience.
Our trainers guide teams through immersive learning, building a culture of collaboration, adaptability and continuous improvement.
We set up portfolio governance and value-driven prioritization so every technology investment serves your business priorities.
How we work
We map your current state, strengths and areas for improvement.
A clear target and roadmap, aligned with your business objectives.
We lead the change with your teams: processes, people and technology.
Governance and metrics that keep the results growing.
Why Socias
For over two decades, we've worked in corporate and entrepreneurial environments around the globe.
We don't just know what, but also how, and we share it.
Not bound to vendors and technologies. Only value.
An experienced team with a proven track record and no senior/junior pyramid.
Ultimate commitment. We're your trusted advisor.
Consultants
Managing Socia
Strategic consultant with extensive experience advising organizations on complex transformations, portfolio management, and operational improvement. Proven ability to translate strategy into actionable solutions, strengthen governance, and drive sustainable business value.
CEO · Techy We
Technology executive and enterprise architect. She led software development and enterprise architecture for Avianca, one of Latin America's largest airlines, and today leads Techy We and an academic program at ESEN in El Salvador.
Talks + Ideas
“Digital transformation is not about buying technology.”
Sonia Ceballos, 2026Training local talent to deliver global digital services and lead Belize's digitalization.
Juliana Ceballos on leadership in times of transformation and the skills that matter with AI.
Start with the customer experience and secure processes. Technology comes after.
Technology is essential, but people and a culture of innovation make change happen.
The future belongs to those who can think, adapt and innovate.
Investing in the people who will lead the country's next stage of digitalization.
Software development
When your strategy needs software, our partner techywe, led by co-founder Juliana Ceballos, builds it.
Visit techywe.comWant to work together?
Tell us where your organization is today and where you want to go.